Note: If you've already taken these steps and are just looking to get your lens out there, check out Over 80 Ideas for Free Website Promotion (there's a whole section just for lens promotion!)
1.) Make sure you update your bio and upload an avatar. This makes you seem more personable and also gives you more authority.
2.) Make sure you change all the default module titles. Otherwise, your lens looks unfinished and sloppy.
3.) Write excellent, helpful lenses. Make them stand out among other lenses. If they have unique content, you are almost guaranteed to get good ratings and comments.
4.) Make your lens pretty. Use some HTML and CSS (you don't have to know how, there's plenty of short tutorials, such as this one.)
5.) Use nice pictures and graphics throughout your lenses.
6.) Double-check your grammar and spelling. It may sound self-evident, but so many people publish lenses with hundreds of errors. No one wants to try to decipher what you mean.
7.) Avoid long paragraphs. Instead, break them up into shorter modules. This makes it so much easier for readers to find what they're looking for.
8.) Use interactive modules in your lenses, such as the plexos, debate modules, and polls. People love to share their opinions.
9.) Stick to relevant modules. If you have a lens about movies, for example, don't add the module for Orbit travel.
10.) Add Amazon/eBay/Zazzle lenses. They are a great way to earn you even more money. It's a good idea to choose the products yourself, though, so you know what you're selling.