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Monday, September 14, 2009
Media Curves Study Results
I am part of the HCD Survey Panel and have been participating in MediaCurves.com studies. MediaCurves.com conducts many surveys testing TV commercials. They just conducted a study with 300 viewers of a Public Service Announcement (PSA) from the U.K. illustrating the dangers of texting and driving. Results showed that majority of viewers (80%) reported that they are less likely to text while driving after watching the PSA. The study also found that 85% of American viewers reported that the PSA should be aired in the U.S. The majority of viewers (87%) believe that the PSA is appropriate in nature, and 86% also indicated that the PSA was extremely effective. More in-depth results can be viewed at http://www.mediacurves.com/NationalMediaFocus/J7508-PSA/ Index.cfm
That's very interesting! I think doing anything and driving is so dangerous. The roads are crazy these days and you really have to "drive" for everyone else as well. These surveys turn out to be pretty interesting sometimes. :)
ReplyDeleteGood luck with your earnings!
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